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Brand Scorecard

Your brand is more than just visual elements, it’s the strategic foundations that drive your business. Brand is a powerful asset, and can be a key factor in a business’ success.

How are your brand foundations?

Brand Scorecard

Your brand is more than just visual elements, it’s the strategic foundations that drive your business. Brand is a powerful asset, and can be a key factor in a business’ success.

How are your brand foundations?

The Mark’s Brand Scorecard is a tool to help you assess the strength of your brand.

What are you doing well? Where are there areas for improvement?

There are no right or wrong answers, it’s about reflecting on your own business and brand strategy.

Take the five minute quiz below to start thinking about your brand’s strengths and next steps for growth.

The Quiz

Brand Scorecard
Brand Foundation - Like the foundations of a building, your brand foundations are the crucial base of everything you do.
Not yet
Maybe
Absolutely yes
Can you clearly describe the overall purpose of your business in 1-2 sentences?
Can you describe what your vision is for the future of your business?
Do you know what success looks like for your business?
Do you know where you want your business to be in 1, 5, 10 years?
Do you know what is required in your business in order to reach your goals?
Do you feel like you have the right team and partners to achieve your goals?

FAQs

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