Aquapro has been providing expert plumbing, drainage, and gas fitting services in Christchurch for 15 years. Having grown from a team of two, to now over 30, they needed a new brand to reflect their increased capability, particularly for large commercial projects. It was essential for Aquapro’s new brand and website to stand out from their competitors, showcase their team and professional expertise for projects of all sizes.

The strategic direction of the brand was established, with a focus on positioning Aquapro as smart operators, who work in partnership with their clients to achieve superior results. Aquapro are not your average tradies, they have a high level of professionalism, working within high end, or large scale projects. 

It was key for Aquapro to be visually distinctive, in an industry where many brands and websites look similar. Yellow is the hero colour of the Aquapro brand, complemented by navy and aqua, but standing out from the sea of blues within plumbing and drainage.

The Aquapro website has a clean, sophisticated design. Utlising motion and interactive elements, it engages potential customers who visit the site. Photography and brand assets throughout the site tell the Aquapro story in a distinctive way.

Plumbing and drainage often exists behind walls and under floors, so in order to showcase Aquapro’s offerings in an interactive and informative way, we developed 3D models of both a residential home, and commercial building. These 3D models serve as both a unique brand asset, and a way to engage website visitors; transitioning from an exterior view, to the interior, where users can learn more about the plumbing, drainage, and gas features.

The rollout of the new Aquapro brand coincided with their move to a new office, so the new brand assets were brought to life through signage around their space.