The refreshed Fleetview brand needed to work in conjunction with parent brand Viewtech, but also stand alone. Ideal Fleetview clients include Health and Safety professionals, and senior managers within the port, forestry, material handling and logistics industries. This target audience informed the brand development. Informed by brand strategy, the core of the new Fleetview brand is 360 degree safety. The sleek, professional look represents a complete safety solution, with coverage for all angles, ensuring the safety of people, plant, and business. Purple was chosen as the primary brand colour, to stand out from Fleetview’s competitors, with a bright blue to contrast and highlight details.

After the initial development of the Fleetview brand, our team went on to design and build a new website, create animations, and other supporting collateral including trade show signage and printed brochures. The Fleetview animations used 3D modelling and compositing to create unique graphics and video content, showcasing Fleetview in action. By custom-building 3D models of Fleetview products, we ensured product accuracy, and created the flexibility to use the models in multiple ways. These brand-owned assets create consistency across the Fleetview brand, and are also available for use in future Fleetview collateral and campaigns.