Ingenio Homes, a pioneering force in the construction industry, are devoted to crafting homes that go beyond conventional norms. Their mission is to create homes that feature energy efficiency, cutting-edge technology, require minimal maintenance, and radiate uncompromised quality. Our brief was to cultivate an engaging and impactful brand that could convey the essence of Ingenio Homes.
This partnership began with an exploration of the Ingenio Homes’ fundamental values and objectives. A comprehensive brand strategy was crafted to capture the brand’s innovative ethos. From this strategic foundation, the brand identity was born. The nucleus of the brand identity became a stylised 3D house, designed to resemble a heart. This dual symbolism conveys how Ingenio Homes constructs not merely buildings, but homes that forge a profound connection. A futuristic, bold and vibrant colour palette was curated to reflect the brand’s futuristic ideology and aspirations. The tagline "Smarter Living" was created to show Ingenio Homes’ mission; making homes better for their customers. This short phrase shows the brand’s promise to use technology and design to enhance the living experience.Ingenio Homes' online presence was a key aspect of their brand strategy. We designed and built a website which ensures a seamless and captivating user experience, while also taking visitors on a journey. Strategically integrated animations and interactive elements guide users through Ingenio's pioneering offerings. The website blends informative content with captivating visuals, creating an environment where visitors can learn about Ingenio Homes and establish a connection with their approach.
We also created a range of collateral, including social graphics, brochures, stationery, and documents, each fitting within the bold and futuristic design language. The distinct shapes of the logo were extrapolated to create an array of captivating designs. In collaboration with The Mark, Ingenio Homes successfully redefined their brand, through a thoughtfully devised brand strategy and identity. The fusion of a compelling visual identity, evocative tagline, and immersive website design ensures Ingenio Homes' dedication to innovation and quality is clearly communicated to their audience. Our partnership with Ingenio Homes stands as a testament to the efficacy of strategic branding in reshaping the perception of a forward-looking enterprise.