Our team began by conducting in-depth research to understand Spirit of Travel’s target audience, unique selling points, and competition. We then developed a visual identity that would reflect the company's core values of luxury, personalisation, and adventure. The brand identity included a logo, colour palette, typography, and imagery that would be used consistently across all touchpoints. We then applied the new brand to the website, which was designed to be visually engaging and easy to navigate. We created custom graphics and used high-quality imagery to showcase the company's destinations, services, and expertise. We also incorporated user-friendly features, such as an itinerary creator, that allowed users to find detailed information about each bespoke experience.
